Subscription vs one-time order: which is better for coffee?

A mug of coffee on a kitchen counter next to a small calendar

Subscribe if you drink the same coffee most mornings and would rather not think about reordering. Order once if you like to rotate through origins, drink little, or have not tried the coffee yet. Our subscription is 11% off the $28 bag, you can skip or cancel in one click, and shipping is free in the US either way.

When does a subscription win?

A subscription wins when your habit is steady. One person drinking two cups a day goes through a 12 oz bag on a predictable schedule (we work that out in how long a 12 oz bag lasts), so the reorder is a chore you can hand off. The discount is a bonus, not the reason. The real gain is never running out on a Monday.

When is a one-time order better?

A one-time order wins when you want to taste around. We sell ten coffees at one price, so there is no budget reason to stay put. If you want to compare a Colombian with an Ethiopian natural, buy each once, as in Ethiopian natural vs Kenyan for pour-over. It is also the right call for gifts and for anyone who drinks a bag a month or less.

Subscription One-time order
Price of a 12 oz bag 11% off $28 $28
US shipping Free Free
Whole bean or ground Your choice Your choice
Changing your mind Skip or cancel in one click Nothing to cancel
Best for One coffee, steady habit Trying and rotating

Which of our coffees fits each side?

For a daily bag you stop thinking about, we point to No. 1 Common Sense. We describe it as the cup you make every morning without thinking, and it takes milk without falling apart. For a weekend cup you want to pay attention to, No. 2 Good Sense is the one to buy once and drink black. For espresso, moka or milk drinks, No. 3 Position is the one we suggest.

Coffee Region Process Notes Fits
No. 1 Common Sense Huila and Medellin-Antioquia, Colombia Fully washed, solar dried Cocoa, red apple, brown sugar Subscription
No. 2 Good Sense Sidama, Ethiopia Natural, hand sorted, dried on raised beds Milk chocolate, fruit, caramel One-time, then decide
No. 3 Position Aceh, Takengon, Indonesia Wet-hulled (giling basah) Dark chocolate, dried fruit, earthy Subscription if you drink espresso or milk drinks daily

Our pick

No. 1 Common Sense

Huila and Medellin-Antioquia, Colombia · 1,300 to 1,500 m · Fully washed, solar dried · Castillo, Caturra, Colombia, Typica · Medium

The label notes are cocoa, red apple and brown sugar, a cup that suits a bag you reorder without thinking.

Order No. 1 Common Sense, $28, free US shipping

Our pick

No. 2 Good Sense

Sidama, Ethiopia · 1,700 to 1,900 m · Natural, hand sorted, dried on raised beds · Indigenous heirloom cultivars · Medium-light

The label notes are milk chocolate, fruit and caramel, which is why it suits a slow cup you drink black.

Order No. 2 Good Sense, $28, free US shipping

Our pick

No. 3 Position

Aceh, Takengon, Indonesia · 1,100 to 1,600 m · Wet-hulled (giling basah) · Tim Tim, Typica, Ateng, Onan Ganjang, Jember

The label notes are dark chocolate, dried fruit and earthy, and we suggest it for espresso, moka and anything with milk.

Order No. 3 Position, $28, free US shipping

What about trying before you commit?

Start with one bag. If you finish it and want the same cup again, set up the subscription. If you want something different, browse all ten coffees and order once. Questions about shipping or grinding are answered on the FAQ page.

We do not have data on how often you personally brew, so use the table as a guide and your own habit as the tiebreaker.

How do you decide in a minute?

Ask yourself three things. Did you finish your last bag, and would you buy the same one again? Do you brew at least most days? Would a missed reorder annoy you? Three yes answers point to a subscription. Any no points to a one-time order, and there is nothing lost by starting that way, because the price of the bag is the same $28 and shipping is free in the US in both cases.

If you grind at home, choose whole bean. If you do not own a grinder, choose ground when you check out. Either way the bag is 12 oz. A subscription does not lock you into a single coffee forever, and a one-time order does not stop you from subscribing next month.

Frequently asked questions

Is a coffee subscription cheaper than ordering once?

Ours is 11% off the $28 bag price, and shipping is free in the US either way. A one-time order costs $28 for 12 oz, whole bean or ground.

Can I skip or cancel a coffee subscription?

Yes. You can skip or cancel in one click. See the subscription page for how it works before you start.

Should I subscribe to a coffee I have not tried yet?

Order the bag once first. If you finish it and want the same cup again, switch to a subscription. If you want a different coffee next time, stay with one-time orders.

Pick the habit first, then the plan.

Questions people ask

Is a coffee subscription cheaper than ordering once?

Ours is 11% off the $28 bag price, and shipping is free in the US either way. A one-time order costs $28 for 12 oz, whole bean or ground.

Can I skip or cancel a coffee subscription?

Yes. You can skip or cancel in one click. See the subscription page for how it works before you start.

Should I subscribe to a coffee I have not tried yet?

Order the bag once first. If you finish it and want the same cup again, switch to a subscription. If you want a different coffee next time, stay with one-time orders.

Free printable

Keep the ratio chart on your fridge

One page with grams, level tablespoons and scoops for every cup size and for coffee makers from 2 to 14 cups. Leave your email and the download link appears right here.

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